Dundee Design Festival Physical Identity

Dundee Design Festival 2017 physical identity installation at West Ward Works.

Graphic DesignExhibition DesignTypography
Dundee Design Festival 2017 physical identity, created as a series of physical blocks of varying height, with painted pattern applied directly to the factory floor. The concept was to let people explore the elements of graphic design by playing with the logotype in a physical environment and document the changes using a small camera installed above, capturing images at set intervals and posting them into the header of the festival website.

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